Spotlight: WBFJ-FM

In this series, ActionCOACH Mary Ann Hauser (MAH) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now! 

BKN: Coach Beverly Kiser-Nutt  

WD: Wally Decker, GM at WBFJ-FM
 

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BKN: What do you do?   

WD: Non-commercial radio station and local ministries champion. Working with churches, non-profits, local businesses, individuals and families – sharing information, music, traffic, weather and news, all day, every day. Serving the community to strengthen soul, mind, body and spirit of listeners. Listener supported station, with Annual Giving Campaign -Sharathon to provide opportunity for people to make donations to the station. 

BKN: For how long?  

WD: AM station 37 years on the air, FM station 26 years on the air 

BKN: Who is your best customer?  

WD: Individuals and Businesses in the community. 

BKN: Biggest impact of Covid 19?  

WD: Media is an essential business, so we were able to keep going through covid with socially distance work spaces for our small staff. We are in a moderate size building which helps and we also boosted cleaning efforts, while restricting visitors for the first few months. Donations were  affected by having to cancel the April / May Share-athon Fundraising Event.  

BKN: 1 or 2 actions you've taken because of Pandemic?    

WD: We decided to trust God to get us through and revisit the opportunity / possibility of Sharathon in the Fall.  

BKN: How are they working? 

WD: Income is down, but we have been able to maintain the station, continue with same number of staff and keep going, offering hope to the community. 

BKN: Biggest learning since you've been a business owner? 

WD: Learn people: staff, listeners, community - - differences, personalities, belief systems. Be the best steward of what you are given in meeting needs of community. Dealing with major changes in technical side of radio. 

BKN: Where can people find info on your community events?  

WD: Check out all of our upcoming events at  www.wbfj.fm

BKN: What is most inspiring to you today?  

WD: After the 911 event and the recession, now covid 19, the listeners and supporters of the station have been faithful – some at great sacrifice to themselves -- to continue giving to a ministry they believe in. The future may be uncertain, but we are still going, still active. It is encouraging to see the seeds being sown, to see the growth and know that character is being built through the challenges. 

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