In this series, ActionCOACH Mary Ann Hauser (MAH) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now!
BKN: Coach Beverly Kiser-Nutt
SW: Seth Wingate, Owner of Twin City Media
BKN: What do you do and for how long have you been doing it?
SW: I worked as a 4th grade teacher for 5 years. I wanted to do thing I love most, which is videography. My best gift as a child was a 6 hr video tape that was all mine to record anything I wanted. I took a leap of faith and started Twin City Media 7 years ago. We provide quality and affordable video marketing to hundreds of companies. We offer companies the opportunity to go digital vs just having text on the page.
BKN: Who is your best customer or target customer?
SW: My best customer would be people who understand the value of being seen and heard. We work with all sizes of companies, including small businesses, educational institutions, non-profits, anyone who wants a visual presence. One of our top customers has been Salem College & Academy.
BKN: What has been the biggest impact of COVID-19 on your business?
SW: We actually had increased demand as people could no longer rely on old forms of marketing. We began walking clients through how they can market and grow. There were a few clients who pushed things back to a later date.
BKN: What are 1 or 2 actions you've taken because of the pandemic?
SW: I helped clients know and understand what to do, and found new customers via YouTube and Facebook ads. I pivoted to filming graduations, convocations, and video communication for parents from college.
BKN: What has been your biggest learning since you've been a business owner?
SW: I’ve learned to be honest. Tell the truth. I enjoy helping people explore options and look at it as “how can I help this organization?”
BKN: What is most inspiring to you today?
SW: Listening to my clients talk about how amazing we are at providing value to others has been very inspiring.
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