Spotlight: Truly Nolen

In this series, ActionCOACH Mary Ann Hauser (MAH) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now! 

 BKN: Coach Beverly Kiser-Nutt

JB: Jim Bess, owner of Truly Nolan Pest Control of Winston-Salem


BKN: Tell me about your business and when you started

JB: Sure-- first of all, why are we called Truly Nolen? Because there was really a man named Truly Nolen!  Truly Nolen Pest & Termite Control was founded by Truly Wheatfield Nolen in Miami, Florida in 1938.  His son, Truly David Nolen, joined forces with him after graduating from the University of Florida with a degree in Entomology.  Together, they expanded and are now the 11th largest pest control company in the United States with franchise locations around the world. We are still family owned, 4th generation, with Scarlett Nolen being our current president. Truly Nolen provides pest and termite control to the greater Triad area and Asheboro. We take care of pests from ants, spiders, cockroaches, rodents and bed bugs. 

BKN: How long have you been in the business?

JB: This location has been open since January 2018. I have over 10 years of experience in the pest control industry, with certificates from Perdue University and Texas A & M. I currently hold a Structural Pest Control license in both pest and termite control for the State of NC.

BKN: Who is your best customer?

JB: The best customer is someone that we can truly help and make an impact in their lives. We strive to have customers for life.

BKN: Biggest impact of Covid 19?

JB: More people are staying at home and finding more bugs.

BKN: 1 or 2 actions you've taken because of the Pandemic? 

JB: We have taken to educating customers that we can service the exterior of the home and lessen the need for treating on the inside. We have had to change how we market ourselves, since trade show and other events are no longer taking place. More Facebook, virtual networking and Google. We did the grand opening for the Winston Salem location and ended up doing it via Zoom. 

BKN: How are they working? 

JB: Customers are understanding about us not wanting to treat the inside if not needed. We had a great turnout for our Zoom meeting, over 20 people attended. Biggest learning since you've been a business owner? How to grow up. It is much different to work for someone and take orders, but to work for yourself and having to give yourself orders is different. There are many aspects to running a business that most people do not realize.

BKN: Any offers to include in the newsletter?

JB: We are providing a ½ off on initial service to teachers and first responders.

BKN: What is most inspiring to you today?

JB: I love the meet and greet factor. I enjoy meeting different people, learning about them, some of the stories are fascinating. As I say, I have been in everything from condemned homes to multi-million-dollar mansions. Knowing that I can make a difference in someone's life is important to me. I have worked for the bigger companies that are only looking the bottom line and it becomes about the money, not the customer. I want to change that and help your customer, make them part of the Truly Nolen family and have a customer/friend for life.

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