Spotlight: The Inbox Chic

In this series, ActionCOACH Mary Ann Hauser (MAH) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now! 

BKN: Coach Beverly Kiser-Nutt

MS: Maxine Serrano, owner of Inbox Chic

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BKN: What do you do, and for how long have you been doing it? 

MS: I am a Jack of all Trades! In March I was working as an event planner, which ended due to COVID-19. It was a real gut punch for me, and I asked myself, “what do I do next?” Ultimately, I decided to take my years of experience and create my own business as a virtual assistant. I work with businesses helping with scheduling appointments, customer follow-up calls, HR, social media management, payroll, and day-to-day workflow. 

BKN: Who is your best customer or target customer? 

MS: My best customer would be the Human Resources Director that needs extra support, or even an event planner needing project management assistance. 

BKN: What has been the biggest impact of COVID-19 on your business? 

MS: The biggest impact of COVID-19 for me was losing my job. It ended up being an amazing time and a blessing because I was able to spend more time at home with my 16-year-old daughter. We had quality time and great conversations. It helped me to better understand the importance of work-life balance. 

BKN: What are 1 or 2 actions you've taken because of the pandemic?    

MS: For me, it was quick learning and watching YouTube videos to train myself to launch a new business. I decided to create an online summit, so I called a couple of women and kicked off the event, and everyone who participated was encouraged and enjoyed the time we shared. My business is up and running now, and I am going strong. 

BKN: What has been your biggest learning since you've been a business owner? 

MS: I’ve learned to be bold and put myself out there, to build relationships, and not to be shy in sales. 

BKN: What is most inspiring to you today? 

MS: I was most inspired by watching Self Made, the movie about CJ Walker. I thought if she could do that back then and be successful, I can start my own business now. Living in a country where you can do this, make an income, start a business – especially seeing some of the challenges in other countries – it gives you a deep appreciation of life here in America. 

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