In this series, ActionCOACH Mary Ann Hauser (MAH) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now!
BKN: Tell me a little bit about what you do and how long you've been doing it.
RC: I sell hemp-derived CBD products like topical salves and tinctures, and I’ve been in business for a year and a half. I was a school counselor for about 20 years, and when I retired from education a few years ago, I took the plunge into business for the first time.
BKN: Who is your best customer or target customer?
RC: People who are interested in alternatives to opioids and prescription drugs to help alleviate pain, stress and anxiety. My ideal customer would probably be an educated Generation X-er, women of color, people who probably don't get the best healthcare. But I do feel like it is for anyone and everyone; we all have pain, and we all have stress and anxiety at some time.
BKN: What has been the biggest impact of COVID-19 on your business?
RC: There has been a great deal of uncertainty, and that has negatively impacted productivity. That's why it's important to stay motivated, stay active, and find people who are like-minded.
BKN: What are 1 or 2 steps that you've taken because of the pandemic?
RC: All my business meetings and conferences have been on virtual platforms. Technologically, it has been going well and it's not really been a steep learning curve for me personally. On the downside, I do miss that in-person contact with potential customers. I’m trying to find ways to bridge the gap for those customers that I'm trying to reach who may be older - maybe in assisted living homes - and not really interested in technology.
BKN: What has been your biggest learning since you became a business owner?
RC: I’m a solopreneur, but I've learned that I can't do it all alone. Sometimes it is necessary to reach out for help in the areas where I’m lacking. I've also learned the importance of staying motivated.
BKN: Any offer you would like to include?
RC: I’d like to offer a free consultation and 30% off of a product with free delivery for anyone who mentions this article
BKN: What is most inspiring to you today?
RC: What is most inspiring to me today is other women in the cannabis industry, especially women who make a conscious effort to mentor and help other women succeed. That is where I've gotten a lot of my motivation and support. Organizations like Women Grow have been very instrumental in me meeting other people striving to do the same things I’m doing.