In this series, ActionCOACH Mary Ann Hauser (MAH) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now!
BKN: What do you do, and for how long have you been doing it?
TH: We are a Christian based company in High Point, NC. Keeping customers happy is our number one goal. I started the company in 1994 in Cleveland, OH. We do silk screening, embroidery, signage, any printed items, logos, and digital marketing is our most recent addition.
BKN: Who is your best customer or target customer?
TH: Our best customer was a hotel, but we also target schools and sports teams for uniforms.
BKN: What has been the biggest impact of COVID-19 on your business?
TH: The biggest impact has been business being so slow. In the beginning no one wanted to print anything. Our greatest challenge is getting customers.
BKN: What are 1 or 2 actions you've taken because of the pandemic?
TH: We decide to do digital marketing to keep things going. We have posted encouragement on social media, as well as offering to promote other businesses.
BKN: What has been your biggest learning since you've been a business owner?
TH: The importance of personal relationships with customers has been my biggest learning. People want to business with people they like and trust.
BKN: Any offers to include in the newsletter?
TH: We have hand sanitizer, masks, and PPE available for promotional printing.
BKN: What is most inspiring to you today?
TH: If I can make one person happy, that makes my day, that inspires me to keep going.