In this series, ActionCOACH Mary Ann Hauser (MAH) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now!
BKN: Coach Beverly Kiser-Nutt
CC: Chris Coghill, Branch manager at Movement Mortgage Carolinas
BKN: What do you do, and for how long have you been doing it?
CC: Our company was formed in the economic downturn of 2008, so we know how to operate in times like we are currently experiencing with COVID-19. Our company is built on this principle: “Love & Value People.” Our whole team believes in that truth. The money we make as a company is invested back into the community. We just opened a Charter School in Charlotte which provides everything for the children – lunches, books, bookbags, uniforms. We created the Movement Clinic in Charlotte in cooperation with Novant to provide health to everyone – to those with no healthcare insurance, it costs only $20/visit and they take any insurance. Our work as a mortgage company is a catalyst to help give back.
BKN: Who is your best customer or target customer?
CC: Our best customer is anyone interested in bettering themselves financially by owning or refinancing their home.
BKN: What has been the biggest impact of COVID-19 on your business?
CC: Our company was originally created in an era of chaos (2008) by Casey Crawford, a former tight end with the Carolina Panthers. We already understood how to operate in challenging times. Our biggest impact has been running at 200% capacity due to low interest rates – and so many refinances and new home buys.
BKN: What are 1 or 2 actions you've taken because of Pandemic?
CC: Your five-year plan becomes your one-year plan. Hiring for demand and training electronically are two actions we have taken in the pandemic. We just hired 100 people to help us process all of the work coming in. We had things in place already for delivering digitally because we are a mobile first type of company. All of our employees have laptops. We made it possible to safely meet in person when there was a need, and we met on Zoom or talked over the phone for other contact with customers. We are going strong, moving forward, getting everyone trained and in place to help meet the needs from the surge in lending for both buyers and refinances.
BKN: What has been your biggest learning since you've been a business owner?
CC: Adapt and overcome every day. Learn to manage your team with technology challenges, with expectations rapidly changing. Be present for people.
BKN: Any offers to include in the newsletter?
CC: Check out our website at movementcarolinas.com for upcoming community programs!
BKN: What is most inspiring to you today?
CC: During all of this – the people that come to the table craving context and the desire to understand the impact – being able to help them through all of that has been inspiring. We have a large community that came together to help one another – which has been exciting to be a part of and inspiring to our team.
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