In this series, ActionCOACH Mary Ann Hauser (MAH) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now!
BKN: Coach Beverly Kiser-Nutt
ML: Monte Long, Producer for Monte Long Insurance
BKN: What do you do, and for how long have you been doing it?
ML: My father started the business in 2003, and my mom and I were actually the first two customers! I started 6 years ago working with him part time, and in 2017, I went to work full time in the business. Before insurance, I worked in the sporting goods industry. We sell home owner’s insurance, auto, renter’s, commercial, and life insurance, and we are an independent agency.
BKN: Who is your best customer or target customer?
ML: Our customer base is about 50% Commercial and 50% Residential
BKN: What has been the biggest impact of COVID-19 on your business?
ML: The biggest impact for us was the unknowns, and not being able to have face-to-face meetings with customers was a challenge.
BKN: What are 1 or 2 actions you've taken because of the pandemic?
ML: We opted to mostly make calls, and only allow a few customers at a time come by the office. We were very respectful of social distancing and making sure we had a safe environment for our clients. We added more social media ads and direct mailers focusing on both commercial and residential, and we get referrals from our website. Those strategies are working well and have allowed us to continue doing business and moving forward.
BKN: What has been your biggest learning since you've been a business owner?
ML: Know the product you are selling – become the expert.
BKN: Any offers to include in the newsletter?
ML: Ask us about Erie Insurance – we offer a guaranteed 100% replacement on a dwelling: https://www.kernersville-insurance.com/
BKN: What is most inspiring to you today?
ML: I am inspired by being able to help people and making sure clients know we are there to help them and keep them covered.
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