Spotlight: Miso's Ice Cream

In this series, ActionCOACH Mary Ann Hauser (MAH) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now! 

BKN: Coach Beverly Kiser-Nutt

RA: Rana Arafa, Owner of Miso’s Ice Cream
 

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BKN: What do you do, and for how long have you been doing it? 

RA: Miso's Ice Cream is a new adventure for me in High Point NC; before that I was a stay-at-home mom for my 3 and 4.5-year-olds. I made the decision in December of 2019 and signed the lease in February of 2020. We sell 64 flavors of Hershey’s ice cream at our store. I wanted to follow in my dad’s footsteps; he has been in the business for ten years and I worked with him before having children. My dad has been entrepreneur since 1993. 

BKN: Who is your best customer or target customer? 

RA: My best customer is anyone from 1 to 101. We serve every generation and it has been a pleasure to serve our community.  

BKN: What has been the biggest impact of COVID-19 on your business? 

RA: We were literally open 2 days before the state was shut down due to COVID-19. We temporarily closed during the initial shutdown, but then we decided to take it mobile with our ice cream cart in neighborhoods. 

BKN: What are 1 or 2 actions you've taken because of the pandemic, and how are they working?    

RA: We went mobile with ice cream sales when we couldn’t serve it in the store. We followed the regulations and started out with takeout only from the store when that was an option again. We opened back and required masks before it was mandatory. We limited the number of people in the store and did all we could to keep our staff and customers safe. We added DoorDash and Grubhub most recently to offer delivery of ice cream. Everything is working well under the circumstances. The biggest challenge now is sampling! It has been a lot of trial and error figuring things out.  

BKN: What has been your biggest learning since you've been a business owner? 

RA: Go with the flow and learn from others. Plans don’t always pan out - I learned so much from my dad. 

BKN: Any offers to include in the newsletter? 

RA: Buy one get one free smoothie – regular or large size. 

BKN: What is most inspiring to you today?  

RA: The community of High Point has been so inspiring to me. They are so supportive of small business, and the High Point Chamber has done so much to market small businesses. 

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