In this series, ActionCOACH Mary Ann Hauser (MAH) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now!
BKN: Coach Beverly Kiser-Nutt DH: David Holmes, owner of Lone Star Burger
BKN: What do you do, and for how long have you been doing it?
DH: I’m originally from Texas, and I also own a furniture store that has been open for 10 years. The furniture store basically runs itself, so I wanted something else to do. I wanted to have a high-quality hamburger joint like I was used to in Texas, so even though I had zero restaurant experience, I learned on the job over the course of a year, hired managers, and worked to outfit our building.
BKN: Who is your best customer?
DH: Someone who knows the difference between a high-quality burger (or steak) versus a low-quality, cheap burger. You can taste the difference! Even though it costs more, we use high-quality meat, make our own patties, and never freeze our burgers.
BKN: What has been the biggest impact of COVID-19 on your business?
DH: We were never able to open fully. March 17 was our first day, so we were open from 11am – 5pm, and then had to close our dining room and start takeout from that point forward. We lost 75% of our crew that we had spent 2 months training, and lost a lot of money.
BKN: What are 1 or 2 actions you’ve taken because of the pandemic?
DH: We are constantly keeping the crew aware of sanitary and safety protocols, educating customers on social distancing, and keeping our focus on takeout.
BKN: What has been your biggest learning as a business owner?
DH: Customers are completely different in high-priced arenas versus low-priced. People are very vocal about a $15 meal, and the food service industry in general, as compared to customers that make a $3,000 purchase at my furniture store.
BKN: What is inspiring to you today?
DH: I’m blown away that I’ve accomplished my dream in these past few months. People love what we have done, and I’m taking my first day off in over a year because I’m able to say that my team has my back. I want to give my kudos to our fantastic customers.
BKN: Any offers you’d like to include?
DH: $3 off an order of $18 or more, and $5 off an order of $30 or more, excluding alcohol.