In this series, ActionCOACH Mary Ann Hauser (MAH) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now!
BKN: Coach Beverly Kiser-Nutt
TR: Teona Rodriguez, Marketing Director for Go Prime Mortgage
TR: Go Prime Mortgage started in 2005 in North Carolina by John Rodgers. There are now 53 branches nationwide.
BKN: Who is your best customer?
TR: Our best customer is someone who will ask the tough questions. We work with both seasoned buyers and first-time buyers. We offer a lot of resources to our clients and the best customers are those who utilize our resources fully.
BKN: Biggest impact of Covid 19?
TR: Business increased, but for us, educating consumers became high priority.
BKN: 1 or 2 actions you've taken because of Pandemic?
TR: We already had an online portal in place, but we made a huge effort in teaching our clients how to use it and educating them on the safety measures we had in place to protect them online. We stepped-up our game in utilizing the technology in place to best serve our customers.
BKN: How are they working?
TR: We have had great success and continue to be very busy. We continue to believe in the importance of education and providing consistent communication to the community. There is so much going on in the world and Go Prime believes in being in tune with the community and working to make a difference in the lives of those around us.
BKN: Biggest learning since you've been a business owner?
TR: The biggest learning for me has been one day at a time. Initially in coming into the mortgage industry, learning the industry thoroughly was a great endeavor. I have a marketing background but I wanted to know the mortgage industry to that I could market our company most effectively. Getting involved in networking was another great learning for me – both the Chamber and BNI groups has increased our success in growing our business. Lastly, to be empathetic. I have always worked from home, but many of my coworkers had not. Covid provided me the opportunity to train them in working from home successfully and for me to be understanding of this all being new to them.
TR: I have Multiple Sclerosis and have always wanted a service dog since being diagnosed 14 years ago. During Covid, I made the decision to move forward with this dream and in July, got my super smart Doberman and found a service dog trainer to work with me. We are making great strides and through this process of training I have gained so much patience. Training a dog has inspired me and taught me so much along the way. We are making great strides and I am so blessed to have her in my life – to support each other!