In this series, ActionCOACH Mary Ann Hauser (MAH) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now!
BKN: Coach Beverly Kiser-Nutt
KS: Kristie Staton, Creative Force Marketing
BKN: What do you do? For how long?
KS: I provide quality marketing materials that effectively help communicate the value proposition of organizations. Storytelling and design. I find out what the value propositions is of the organization. I find out what the pain points are for the target market an find the best way to communicate that. I love helping them stand up and stand out.I help with design work, printing marketing materials, brand standards, logos, and design. I develop websites. I find digital marketing assets needed for web banners.
BKN: Who is your best customer?
KS: I don't really have a niche-- I like to work with local businesses. Organizations that value marketing and are proactive in their marketing. I like to work with communications or the head of marketing.
BKN: How had COVID-19 affected your business?
KS: It hasn't impacted my business per say, it has impacted my perspective on how I get business. I always thought I'm a extrovert. I love being in front of people and connecting with people. I thought well, I am not going to have any business if I am not in front of people. With everything moving to zoom, I have clients and I gotten new clients and referrals. I have embraced the down time on a personal level. I appreciate being still.I've always had my calendar full and I was happy to have the break. I was so happy.On a personal level I have been able to discover my creativity.
BKN: Biggest learning since you've been a business owner?
KS: I may not always know how to do something, but if it relates to marketing and it's something I may have wanted to do or learn to do, I will say yes and figure it out. Being aware and know your resources are important.
BKN: Do you have any special offers you'd like to share?
KS: Offering a free 30 minutes consultation.
BKN: What is most inspiring to you today?
KS: Learning new skills gets me excited and helps me build my service offerings.
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