Spotlight: Clean Juice

In this series, ActionCOACH Mary Ann Hauser (MAH) and team virtually sit down with business owners to learn how they are working through COVID-19. Check out their inspiring stories for tips on how to cope with and successfully recover from this pandemic as well as ideas on how to avoid making common mistakes. And be sure to look at special offers from these businesses – we can all use a little extra help right now! 

BKN: Coach Beverly Kiser-Nutt

DT: Dawn Tyndall, owner of Clean Juice


BKN: What do you do, and for how long have you been doing it? 

DT: I have a background in the restaurant industry and in real estate. I took time away from real estate to have my son, who is 6 years old now. I wanted to get back into the restaurant industry. I went to the Clean Juice grand opening in Wilmington, and it felt like a perfect match. We went 5-7 days a week as guests and loved the experience every time; the team got to know us and we fell in love with the company. I had a goal to open one or two new locations, but then we ended up going from 1 store to 7 in a matter of 2 months.  

BKN: Who is your best or target customer? 

DT: It’s a wide range of people, from those that are looking to eat healthier, people who are very active and like to come post-workout, doctors, healthcare professionals, stay at home moms, and so on. 

BKN: What has been the biggest impact of COVID-19 on your business?  

DT: I’ve learned that it’s so important to believe in what you offer. Food is medicine. Throughout COVID, people haven’t been able to go to the gym like they used to, and trying to maintain a healthy daily routine and work life is very challenging. We made it our goal to be a consistent safe place where people can go to establish a healthy routine and healthy families. We didn’t close our doors, so we did everything we needed to do to keep our team and customers safe. We actually heard that some guests had their family members pick up Clean Juice for them while they were sick to get better faster.   

BKN: What are 1 or 2 actions you’ve taken because of the pandemic, and how are they working?  

DT: Initially, we stopped allowing guests inside. We now require all team members to wear gloves and masks, we sanitize all day, and follow all of the health and safety guidelines. I’m also working to be as positive as possible with our team members. I don’t want to live in fear, because that is no life at all. So I try to help our team members keep everything in perspective and take it day by day. 

BKN: What has been your biggest learning as a business owner?  

DT: Learning how to deal with so many different personalities, but giving each one the same level of kindness, respect, and understanding. I love psychology, so it’s been important for me to learn how to approach different team members in a way that is beneficial to both parties involved and keep my emotions in check. 

BKN: What is most inspiring to you today? 

DT: My managers – they have been such rocks for each store since this happened. They have been there for us as owners, stayed open and transparent, and are taking things in stride. I think their attitudes have translated to the team members. 

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